Today’s world is digitally driven, making it essential for businesses of all sizes to adapt to the current digital landscape or risk shutting their doors. This may be why up to 20% of new businesses fail within the first two years, according to Semrush. Digital marketing services can help your business adjust to the ever-changing digital world so you can be in the top 80% that succeed. Digital marketing companies offer a wide array of services.
1. Search Engine Optimization
Search engine optimization, or SEO, is the secret to getting higher rankings in search engine results. Those high rankings often increase user engagement, loyal customers, and higher conversion rates. SEO involves various tactics, such as backlinks, utilizing keywords, writing both long and short-form content, and increasing website speed.
2. PPC Campaigns
Pay-per-click advertising campaigns involve a business placing ads on social media platforms or high in search engine results, such as Google SERPs. A digital marketing company can help you design ads, pick the most appropriate platform to display them on, and handle all the legwork regarding your PPC campaign. These ad campaigns help increase web visibility.
3. Content Creation
Creating valuable content is essential for every business. A marketing company will help carefully craft blogs that capture readers’ attention, optimizing them for SEO to ensure they rank high in search engine results. Content creation can also include creating posts for social media, writing website content, or writing email content.
4. Social Media Marketing
Marketing agencies have a team of people to encompass every aspect of marketing, including social media marketing. Professionals will determine the appropriate platform for your business, such as LinkedIn, Facebook, Instagram, etc., and then carefully devise a plan to boost user engagement with your business. Many companies can handle all social media marketing for you.
Businesses with backlinks from reputable sources are likely to have more links to their site, giving your rankings a huge boost. This, in turn, will make you appear more authoritative on the subject because you’re ranking so high with search engines like Google. Your conversion rates will slowly climb when potential customers think you’re an authoritative voice on the topic.
Working with an experienced marketing agency ensures your business has the tools to succeed. Contact us today to learn how the full-service digital marketing experts at Fisher Green Creative can help grow your small business.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.