SEO, also known as Search Engine Optimization, is one of the most popular ways businesses get new and loyal clients. On average, people that find your business through search engine optimization are eight times more likely to become paying customers, according to Smallbizgenius. This proves that search engine optimization is more effective than traditional ad campaigns. There are several reasons that your business can benefit from an SEO expert.
Spend Money on Effective Advertising
Pay-per-click campaigns and social media advertising are adequate but not as effective as search engine optimization campaigns. Other ad campaigns offer little return on investment. When you opt for these optimization campaigns, you spend your money on effective advertising.
Search Engine Optimization Stays Relevant
Social media campaigns involve consistent maintenance for your ads to stay relevant. Pay-per-click campaigns are only effective when you’re paying for the campaign. Search engine optimization, on the other hand, continues to be relevant for years. You pay for these services for your website one time, and you’ll enjoy the benefits for years.
Experts Know What They are Doing
Most people think that this method involves using a string of long-term and short-term keywords. While optimizing for search engines does involve using keywords, it also encompasses a variety of tactics to help your site rank better. These include:
- Increasing readability
- Using structured data for improved ranking
- A color scheme that is pleasant for readers
SEO experts know and use every tactic available to ensure a high conversion rate and increased visibility.
Improves User Experience
Website optimization involves utilizing tactics that help keep readers on your website. This has two benefits. First, it assists in transforming website visitors into loyal clients. Second, it increases your rankings in search engine results. Google algorithms consider user experience and bounce rate when determining page rankings.
Increase Brand Visibility
You can have the most fantastic product, but it won’t matter if no one knows your brand exists. When businesses hire an expert, customers will find the business as they search for related terms. For example, if a person is searching for beauty advice, they’ll find your beauty salon. The more you optimize your site, the more visible your brand becomes.
Hiring a search engine optimization expert provides a higher return on investment when compared to other forms of advertising, increases your ranking in search engine results, and helps your business grow to heights you’ve never imagined. Contact us today at Fisher Green SEO to learn how we can grow your business.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.