Nowadays, it’s hard to turn around without hearing someone talking about social media. With so much chatter, writing off social as a fad can be easy. The truth is that it’s here to stay, offering a valuable opportunity for businesses to connect with their customers. Here are five reasons why social media is crucial for business success.
1. Social Media Can Help Businesses to Build Their Brand
Social media is an excellent platform for businesses to share their story and connect with their target audience. Through social, businesses can control the narrative around their brand and build a strong reputation. In addition, social can be used to create valuable content that speaks to the unique needs of your target audience. By creating relevant and engaging content, businesses can attract new customers and build loyalty among existing ones.
2. It Can Drive Traffic to Your Website
Every business wants to attract more website visitors, and social media can be a powerful tool for driving traffic. When you share links to your website on social, you’re giving your customers an easy way to find your site. In addition, social can help to improve your search engine ranking, making it easier for customers to find you when they’re looking for products or services like yours.
3. Social Media Can Help You to Generate Leads
Social media can be a great way to generate leads for your business. You can encourage people to learn more about your products or services by sharing valuable content and engaging with your audience. In addition, social provides an opportunity to build relationships with potential customers and create a sales pipeline.
4. It’s Cost Effective
According to Constant Contact, approximately 86% of small businesses use Facebook to promote their products and services. One of the biggest reasons for this is that social media is an incredibly cost-effective marketing tool. Social offers a higher return on investment than other marketing channels and can be a great way to stretch your marketing budget.
5. It’s a Great Customer Service Tool
Customer service can make or break a business, and social media can be a great way to provide outstanding service. Through social, businesses can quickly and efficiently resolve customer issues. In addition, social offers an opportunity to address potential problems before they become significant issues.
As you can see, there are many good reasons why social media is crucial for business success. If you’re not already using social to promote your business, now is the time to start. If you need help getting started, we’re here to help. Contact us at Fisher Green Creative today to learn more about our social media marketing services.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.