5 Digital Marketing Metrics to Track Every Quarter

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As a small business owner, it’s important to keep a close eye on your performance every quarter to ensure you’re making necessary adjustments and staying on track toward your goals. In today’s digital age, having a strong online presence is crucial for the success of any business. However, having a website and social media accounts is not enough. To make the most of your digital marketing efforts, it’s essential to regularly review and assess your online presence. 

In this blog post, we’ll discuss five key areas to focus on when evaluating your digital marketing strategy. These steps will help you conduct a thorough review of your quarterly digital marketing efforts, identify areas for improvement, and optimize your strategy for better results.

Review your website

Your website is the foundation of your online presence. It’s essential to review your website’s performance to ensure that it’s user-friendly, optimized for search engines, and has up-to-date content. Check your website’s analytics to see how many visitors it’s attracting, which pages are most popular, and how long visitors are staying on your site. 

Tip: One thing to prioritize when reviewing your website is optimizing it for search engines. This involves conducting keyword research to understand what terms your target audience is searching for and then strategically incorporating those keywords into your website content. By prioritizing search engine optimization (SEO), you can improve your website’s visibility in search engine results, driving organic traffic to your site.

Evaluate your social media presence

Social media is a powerful tool for building brand awareness, engaging with customers, and driving traffic to your website. Review your social media accounts to see which platforms are performing best, which types of content are getting the most engagement, and whether you’re reaching your target audience.

Tip: When evaluating your social media presence, prioritize engaging with your audience by responding to comments, messages, and mentions promptly. Building a strong connection with your followers can increase brand loyalty and encourage them to share your content with their networks, thus expanding your reach organically.

Assess your email marketing campaigns

Email marketing can be an effective way to nurture leads and stay top-of-mind with customers. Review your email campaigns to see how many subscribers you have, which types of emails are getting the most opens and clicks, and whether you’re achieving your desired conversion rates.

Tip: A key aspect to prioritize in your email marketing campaigns is personalization. Tailoring your emails to specific segments of your audience based on their preferences, behaviors, or demographics can significantly improve engagement and conversion rates. Implementing personalized subject lines, content, and offers can make your emails more relevant and compelling to recipients.

Analyze your advertising campaigns

Paid advertising can be a great way to drive traffic and conversions quickly. Review your advertising campaigns to see which channels are performing best, which ad copy and visuals are resonating with your audience, and whether you’re getting a good return on investment.

Tip: When analyzing your advertising campaigns, prioritize split testing different ad variations to identify what resonates best with your target audience. By testing elements such as ad copy, visuals, calls-to-action, and targeting parameters, you can optimize your campaigns for better performance and return on investment.

Look at your overall digital marketing ROI

Finally, it’s important to evaluate your overall digital marketing ROI, or return on investment. Look at your costs, revenue, and conversion rates to determine whether your digital marketing efforts are producing a positive return on investment.

Tip: To prioritize evaluating your overall digital marketing ROI, focus on tracking and analyzing key performance indicators (KPIs) such as cost per acquisition, conversion rates, and customer lifetime value. By understanding the effectiveness of your digital marketing efforts in terms of generating revenue and profitability, you can make informed decisions on where to allocate resources for maximum impact.

In Conclusion

By regularly reviewing and assessing your website, social media presence, email marketing campaigns, advertising efforts, and overall digital marketing ROI, you can identify areas for improvement and optimize your strategy for better results. Remember to prioritize user experience, engagement, and personalization, and track key performance indicators to ensure that your digital marketing efforts are producing a positive return on investment. 

With a strong online presence and effective digital marketing strategy, you can attract and retain customers, drive revenue, and grow your business. By conducting a thorough review of your digital marketing efforts, you’ll be able to make informed decisions about how to allocate your marketing budget in the next quarter. Stay focused on your goals, continually test and refine your digital marketing strategies, and you’ll be on your way to long-term success for your business.

Need a hand with marketing strategy development? Contact us to learn how Fisher Green Creative can help grow your small business.

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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