With new technologies emerging and market demand increasing, 2023 advertising trends are being developed. And these trends keep marketing professionals on their toes as they need to keep an eye on any change happening in the industry to thrive.
With the competition getting tougher from time to time, following the trends can help you stay on top. Along with statistics, they can give you a glimpse into the future on how you can better increase brand recognition, engagement, conversion, and especially ROI.
So, if you’re ready to the lead in 2023, watch out for advertising trends and try adding one or two to your digital marketing strategy. We’ve listed down a few to give you an advantage.
Personalized Customer Experience
As we know, each of us has a unique set of interests in everything. Therefore, it will only make sense to consider these particular inclinations when producing ads. Customers are looking for more personalized entertainment to give them an exciting, one-of-a-kind experience.
As a result, marketing professionals are gradually shifting away from the usual mass-market approaches to a more personalized strategy. In doing that, companies will need extensive research to understand the behavioral patterns of their target audience. At this moment, big data analytics has considerable potential to collect more data and understand your customer’s wants and needs.
And in 2023, we expect an increase in the need for big data analytics tools to learn more about your target audience. From the data collected on the research, you can tailor your ads to get their attention and build relationships with them. Being relevant is what will make your digital marketing strategies successful.
Today, when people see ads on the platform they’re using, chances are they would click on the “x” button, scroll past it, or skip it in general. They often disregard ads they see online, like how they do in other kinds of marketing, such as TV commercials, billboards, and posters. And no matter how we look at it the other way, skipping ads is the usual response when seeing one. In light of this, the advertising industry needs more than just branded advertisements, even if it features impressive visuals.
Related to the first trend, the demand for story-driven content will continue to rise in the upcoming years. Storytelling alone has been an effective advertising strategy and will continue to be part of many ad campaigns in the future. And the factor that will make you succeed in story-driven content is creating a compelling narrative that motivates, attracts, and shows relevant experiences happening in the world.
Doing all this will help you have a stronger connection with your target audience. Along with story-driven content, interactive ones are also gaining traction as it increases consumer participation and engagement. Combining these strategies will help you generate more leads that can be your potential customers.
More Short-Form Videos
Because of how quickly everything changes, especially after the pandemic hit, people now have little patience for almost anything. And by anything, video advertisements are included. Given this, advertisers should create video ads as short as possible while considering the difference in maximum duration allowed on different platforms.
As per Hubspot, short-form video content is the second most effective trend marketers are using. They’ve also provided a benchmark that you can follow to optimize your content on each platform. On Instagram, the suggested limit is 30 seconds. Facebook is at least a minute, and finally, 15 seconds or less for Twitter. The only challenge advertisers have to face is to ensure to draw customers’ attention in the first few seconds.
Increased Influencer-Brand Relationships
One of the features customers want nowadays is authenticity. They want more than just branded advertisements but real stories that they can relate to as an individual. In doing that, you could really use some help from content creators and influencers. These people have built a sizable, loyal following over the years.
By partnering with influencers, you can quickly achieve your goal of brand visibility and customer engagement from your social media content, which can be difficult through traditional paid advertising. The only thing that you should take note of to make this work is looking for one that makes content related to the product or service you’re selling or that has a following of your target audience. Doing this can help ensure that they create organic content that will reach the people you’re trying to connect with.
The Use of AI and Machine Learning
Another trend that shapes the future of advertising is Artificial Intelligence (AI) and Machine Learning (ML). They help automate many operations related to marketing, such as campaign management, lead generation tasks, and more. And they also work well in determining the pattern of your customer’s changing behavior, so you can think of strategies that will work well for them. There is so much AI and ML can offer, but their primary concern is to improve the effectiveness of your digital marketing efforts.
The Bottom Line
The advertising industry is an ever-evolving space influenced by societal changes and technological advancements. Therefore, following the trends is a must to stay one step ahead of your competitors. We hope this article about the upcoming trends that will help you take the lead in 2023 can help you achieve your business goals. Need a hand with marketing for your business? Contact us today to learn more about how the experts at Fisher Green Creative can help.
Bash Sarmiento is a guest writer and educator from Manila. He writes about education, lifestyle, and wellness. His academic background and extensive experience in teaching, textbook evaluation, business management, and traveling are translated into his works.