Link-building is one of the most important aspects of SEO, but it can also be confusing. There are a lot of misconceptions about link-building, and in this blog post, we will dispel some of those myths.
We will discuss four of the most common misconceptions about link-building and provide real-world examples to help illustrate our points.
1. All Links Matter
One of the biggest misconceptions about link-building is that all links are created equal. This simply isn’t true. The quality of your links is much more important than the quantity.
A few high-quality links from reputable websites will do more for your SEO than hundreds of low-quality links from spammy websites.
When it comes to link-building, quality trumps quantity every time. For example, let’s say you own a website about dog breeds and you want to rank higher in Google for the keyword “dog breeds.”
You could try to get as many links as possible from any website that will give them to you, but that would be a bad idea. Instead, it would help if you focused on getting high-quality links from websites relevant to your niche.
If you can get a link from the American Kennel Club or another reputable website about dogs, that would be much more valuable than a link from a website about cats.
2. Link-Building Can Be Automated
Another misconception is that link-building can be automated. There are a lot of so-called “link-building” services that promise to get you hundreds or even thousands of links with the push of a button.
These services usually use automated software to post comments on blogs and forums and submit your website to directories. These types of links offer very little value, and they can actually do more harm than good.
Google’s algorithms are getting better and better at detecting these kinds of links, and if you have too many of them, you could be penalized. If you’re serious about link-building, you need to do it manually.
3. Buying Links is Alright if You Don’t Get Caught
Let’s be clear. Buying links is against Google Webmaster Guidelines, and you shouldn’t engage in this activity.
There’s no gray area here. Buying links is a black hat SEO tactic that can penalize you, and it’s not worth the risk.
Just don’t do it.
Tempted to buy links? Just remember that it’s not worth risking your entire website for a few short-term gains in the search engines. It’s not worth the potential penalties you could face from Google.
And besides, there are plenty of other ways to build links without resorting to questionable tactics like link buying. So why take the risk?
4. Link-Building isn’t Worth It Anymore
Link-building isn’t dead. It’s still an important ranking factor for Google, and it’s not going anywhere anytime soon.
Some people argue that link-building is no longer effective, but they’re wrong. Link-building is just as important as it ever was.
The only thing that has changed is the way you need to go about building links. Previously, you could get away with using shady tactics like link buying and link farms.
Start Link-Building with Fisher Green Creative Today
Now, you need to focus on building high-quality links from relevant websites. If you’re not sure how to go about link-building the right way, we can help.
At Fisher Green Creative, we are experts in SEO and link-building, and we can help you get results. Contact us today to learn more about our services.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.