4 Common Website Design Myths, Busted

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It’s no secret that starting a business can be tricky. In fact, according to Forbes, nearly 20% of businesses fail within the first two years of operation. Having a great website in addition to your customer service and unique products or services can help keep you in the game.

If you’re looking to create or revamp your website, you’ve probably come across all kinds of advice. However, not all website design wisdom stands true to scrutiny. Let’s debunk some common myths to make smart decisions for your site.

Myth 1: More Is More

With website design, overload is never the answer. Cramming every page with photos, animations, pop-ups, and more will only frustrate visitors. Follow the KISS method – Keep It Simple, Silly. Allow ample white space and highlight only necessary elements. A clean, minimalist website with intentional design choices is best. Resist the urge to add every bell and whistle just because you can.

Myth 2: Generic Graphics Are Your Friend

Many think using generic graphics on their home page brings a website to life. In reality, overused graphics can look inauthentic. Invest time into creating or commissioning custom images that authentically represent your brand. Real photos or videos relevant to your business are worth thousands of words.

Myth 3: Video Is a Must

Video is often touted as a must-have element when it comes to website design. But lengthy videos can actually hinder user experience if not done thoughtfully. Avoid arbitrarily adding video just for the sake of it. Only incorporate short, relevant, promotional clips or tutorials that truly enhance the site and engage visitors.

Myth 4: Daily Blog Posts Are Essential

Maintaining an extremely active blog seems essential for SEO and traffic. However, subpar content published solely for volume helps no one. Only blog when you have meaningful topics that provide real value for readers. Quality over quantity is key for effective blogging. Don’t force it just to check a box.

By avoiding information overload, prioritizing custom visuals, using video strategically, and focusing on high-quality blog posts, you can maximize your website’s user experience and effectiveness. Pay close attention to design details tailored to your specific brand. With smart, intentional decisions, your website will be aesthetically pleasing, easier to navigate, and optimized to accomplish your business goals.

All in all, this can help to boost your business. This is especially important if you have a new startup. Call us today at Fisher Green SEO for more information about how we can help you with website design and other digital marketing services.

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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