Search engines are a strong driving force behind much of today’s marketing. Most consumers seek information via popular search engines, including Google and Bing, before making purchase decisions. Search engine optimization (SEO) helps your website to appear at or near the top of the first page of search results. Here are four ways that experienced and skilled SEO services might benefit your small business.
1. Get More Paying Customers
SEO services apply the latest changes in search engine algorithms and technology to produce and revise content that earns higher placements on search results. When your website content ranks at or near the top of the first page of search results, more people contact your business. According to SmallBizGenius, leads generated by SEO are eight times more likely than traditional advertising to result in paying clients and customers.
2. Reach More Relevant People
You don’t want to take a shotgun approach to target consumers and hope that one or two appeals hit their marketing target. You need to reach relevant people who have an interest in your goods and services and who are most likely to use them. The more relevant consumers that you reach, the more likely you are to boost your revenues with more clients or customers.
3. Target Specific Consumers
SEO services enable you to target a very specific subset of consumers with your marketing appeals. You could create one or more personas of your ideal customer, including age, occupation, and location. You also could include pain points for which they seek solutions. Your SEO content can be tailored for those specific people and stand a much better chance of reaching them via search engine placements.
4. Drive More Interest
SEO services can help you to drive more interest in the goods and services you provide for your customers and clients. Improving the search rankings helps to make your small business more visible to the people who are most likely to need those goods or services. As more people learn about your business, you should receive more inquiries from consumers who have not heard of you before.
Are you ready to start experiencing the benefits of quality SEO services? If so, contact Fisher Green Creative today. We look forward to helping your business reach new heights!
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.
