3 Digital Marketing Mistakes You Might Be Making

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When it comes to getting people’s attention, you’ve got to go to where they’re directing it the most: screens. Digital marketing is the ideal method to get your audience’s attention, but you want to avoid making mistakes or else those errors could come back to bite you. Here are three common digital marketing mistakes to look out for.

1. You’re Investing Too Much in Paid Campaigns

When it comes to digital marketing, you’ve got to widen your options. According to Forbes, the leads you get from SEO (search engine optimization) are eight more times likely to become paying customers than the ones you would get through a traditional ad campaign. You need to add SEO to your digital marketing strategy.

2. You’re Not Using Social Media Correctly

Social media is far from being a fad. It’s become part of the cultural landscape, and you’re ignoring it at your own peril. You can create entire campaigns around social media. If you want your brands to stand out, a memorable social media campaign can help you do just that. You just need to have a proper strategy to be able to reach your target audience.

3. You’re Ignoring Comments and Feedback

This one can require a lot of fine-tuning. Yes, when you do campaigns on social media and other digital media, there are going to be those who leave less-than-helpful comments, but some comments can reveal things that can help the direction of your campaign. Don’t be afraid to sift through them and use the diamonds you come across. Always make sure to assess and evaluate the comments and feedback you receive and respond helpfully to them. Your responses are not only a way to show your brand identity but they also show customers that you care.

The marketplace is a constantly evolving one. You need to be ready to adapt and change alongside it. Otherwise, you’re risking being left behind. If you avoid the above mistakes, you’re going to give yourself the best chance at success.

If you are looking for a digital marketing agency, Fisher Green SEO is there for you. Contact us today for more information about our services or to get started with us. We’re available to answer any questions you may have.

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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