It’s amazing how technology has grown within the past decade or two. When it comes to advertising, people may think you need lots of bells and whistles to make an impact. However, something as simple as an email can help make or break your company. Experienced digital marketing services will tell you how impactful email still is for promotion. Let’s look at the perks of a strong email campaign.
Successful marketing isn’t cheap or free and can make up a substantial part of any business budget. However, email campaigns are one of the most cost-effective ways to promote your brand. With one simple email, you can reach thousands or millions of customers. Reaching the same number of people with a TV ad or billboard would cost way more money. Plus, with an email, it’s something that people can save if they elect to, whereas they would have to wait for a TV ad to run or be near a billboard to see it.
According to Semrush, a small business can have anywhere from 250 to 1,500 employed workers. One of the reasons why people enjoy running a small business is because of the feeling of personalization one gets. You can keep that same feeling of intimacy with an email campaign. Imagine opening an email that has your name and remembers the last time you patronized a business. You can make note of customer birthdays or membership anniversaries to offer them special deals that make them feel like you’re paying attention to them and their needs.
3. Web Traffic
It would be a shame to put so much work into your business website only to notice that no one is discovering it. Luckily, there are many tools digital marketing services can use to ensure your website ranks higher. A successful email campaign will often have your website link embedded. As a result, as you reach out to more customers on your email list, you’re more likely to get clicks and hits to put you further up on the Google SERP.
As you can see, email is far from a relic of the past. Email is still a useful direct communication for personal reasons and massive company promotion. At Fisher Green Creative, our digital marketing services include email campaigns, social media, SEO, and more. When you’re ready to take your business to new heights and reach new markets, contact us today to learn how Fisher Green Creative can help grow your small business.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.